For: Fahrschule Schaltwerk
Date: Feb 2013, ongoing

❡ It is rather uncommon for driving schools to have an entirely thought through visual concept. For the corporate design of »Schaltwerk« however Eric Dannebaum and me came up with a playful pseudo bureaucratic concept which involved stationary, cars, business rooms, advertising material and a very own typace called »VELO«. The concept consists of many small details which reference to every day traffic situations. In consequence, the reading direction of the website is similar to the driving direction on the road. You start at the bottom and work yourself all the way up.

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